Welcome to Frameo's website and mobile app.
Frameo A/S ("Company" or "frameo" or "we" or "us" or "our") operates http://frameo.net/ and http://frameo.com/ (the "Site") and provides the Frameo mobile apps for Android and iOS (the "app") and the Frameo frame app (the "Frame") - collectively, the "Services". By using our Services, you agree to be bound by the following terms and conditions (the "Terms of Service"). If you do not agree to these Terms of Service, you are not allowed to use our Services.
We may update these Terms of Service from time to time. Changes that clarify existing terms, add new services or features, or are required by law will take effect upon posting to the Services. Changes that materially and negatively affect your rights will be notified to you at least 14 days in advance by email or in-app notice. The notification will describe the nature of the change and the reason for it, and will inform you of your right to terminate your account before the changes take effect. Your continued use of the Services after that notice period constitutes acceptance of the updated Terms.
Our Services allow you to share photos and videos with other users through our mobile app and frame app. All communication between the mobile app and Frame is end-to-end encrypted.
You can find a description of our Services on our website or via the app. Certain options are provided to you free-of-charge.
We offer new users two categories of user engagement which enjoy different levels of Services:
We may also offer special promotional plans, memberships, or services, including offerings of third-party products and services in conjunction with or through our Services. We are not responsible for the products and services provided by such third parties.
We use Google Play and the App Store as third-party service providers for subscription payment processing. By signing up to a Frameo+ subscription via Google Play, you agree to the Google Play Terms of Service. By signing up to a Frameo+ subscription via the App Store, you agree to the Apple Media Services Terms and Conditions.
Your subscription may automatically renew at the end of the chosen billing cycle in which case your credit card will be automatically charged during auto renewal. Everything related to the management, cancellation, and renewal of your subscription is handled exclusively through the chosen payment provider.
If we change the price of a subscription, we will notify you in advance of the next renewal date by email or in-app notice. If you do not wish to continue at the new price, you may cancel your subscription before the renewal date through your payment provider.
Right of withdrawal (EU consumers)
If you are a consumer in the European Union, you have a 14-day right to withdraw from a subscription purchase without giving a reason. By subscribing and using the Services, you expressly consent to the performance of the Services beginning immediately and you acknowledge that you lose your right of withdrawal once the Services have been fully performed. If the Services have only been partially performed when you exercise your right of withdrawal, you may owe a proportionate amount for what has been provided. To exercise your right of withdrawal, contact us at [email protected] or cancel through your payment provider.
If you are a consumer in the European Union, the Services will conform to what is described in these Terms of Service and our Privacy Policy, and will be updated as necessary to maintain conformity during the period of your subscription. If the Services do not conform, you are entitled to have the lack of conformity remedied at no cost. If the lack of conformity cannot be remedied, or cannot be remedied within a reasonable time or without significant inconvenience to you, you may request a proportionate reduction in price or terminate your subscription. These rights apply as provided under Directive (EU) 2019/770.
The content on our Services, excluding any content uploaded by our users, but including text, graphics, images, and software, is the property of the Company or its licensors and is protected by copyright and other intellectual property laws. You may not use any content on our Services for commercial purposes without the express written consent of the Company.
Content uploaded by users (photos, videos, profile pictures, captions, and reactions) is owned by the individual user. Frameo does not claim ownership of or accept responsibility for user content.
Frameo is an independent data controller for personal data we process in connection with the Services.
Our Privacy Policy forms part of these Terms of Service and is incorporated by reference. It explains how we collect, use, and share your personal information.
You must be at least 16 years old, or the minimum age of consent for data processing in your jurisdiction, to use our Services. By using the Services, you represent that you meet this requirement.
We share personal data with third-party processors only where necessary to provide the Services, as described in our Privacy Policy. When you use cloud backup as part of your Frameo+ subscription, your photos and videos are stored in encrypted form with a third-party provider. Neither Frameo nor the provider can decrypt or view your content.
You are responsible for keeping your login credentials confidential.
We will delete your personal data upon request. However, where your data has been anonymised and incorporated into our models, algorithms, or statistical datasets, it can no longer be traced back to you and is not subject to deletion. For details on how we anonymise and use behavioural data, see our Privacy Policy.
Data you have provided (not including your photos, videos, captions, and reactions) that has not been requested for deletion may be anonymised and included in Frameo's aggregate data set for the development of our algorithms, statistics, and benchmarking.
If you access our Services through your employer, the agreement under these Terms of Service is between Frameo and you as an individual user. This covers situations where your employer purchased a Frameo subscription on your behalf or where you signed up using a work email address. Your employer is not a party to this agreement.
Your employer has no right to instruct Frameo on how we collect, use, or delete your personal data, and has no right to access your Frameo account or the personal data associated with it on the basis of the employment relationship alone.
Your rights under these Terms of Service and under applicable data protection law remain yours as an individual, regardless of how your account was set up or funded.
You are responsible for any data you upload, including its lawfulness, reliability, accuracy, and appropriateness.
You agree not to misuse the Services, including by uploading illegal, infringing, harmful, harassing, or otherwise inappropriate content.
You represent and warrant that Frameo's use of your uploaded data does not violate the data protection and privacy rights, copyrights, or other intellectual property rights, contractual rights or any other rights of any third party.
If we receive a report or otherwise become aware that your use of the Services involves unlawful content, we may suspend or terminate your account without prior notice. Because user content is end-to-end encrypted, Frameo cannot inspect or selectively remove individual photos or videos. Any enforcement action is therefore taken at the account level.
We collect behavioural data when you use our Services. By using our Services, you grant Frameo a non-exclusive, worldwide, royalty-free licence to use this data (in anonymised form only, and excluding your photos and videos) for the development of our algorithms, statistics, and business. For details on how we process this data and your right to object, see our Privacy Policy.
You may cancel your subscription, and thereby downgrade your Frameo+ subscription to an Account, at any time subject to the cancellation terms of Google Play or the App Store, respectively.
You can terminate your Account at any time via your profile in the app.
If you are in breach of these Terms, including lack of payment, misuse or unauthorized and/or criminal use, we may terminate your access to our Services without prior notice or liability.
Such termination on Frameo's side does not warrant a refund unless the termination is due to Frameo's material, uncured breach of these Terms of Service (within 30 days from your written notice) or a refund is required by law.
No guarantee of fitness
We do not guarantee or warrant that our Services will meet your requirements.
Third-party hardware and software
We assume no responsibility for the hardware on which our Services are installed or any third-party software which may be installed on said hardware, and disclaim all liability arising from negligence or otherwise in respect of such conduct or content by third parties.
Service availability
Frameo, its subsidiaries, affiliates, and licensors do not guarantee or warrant that the Services will function uninterrupted, securely, or be available at any particular time or location, that any errors or defects will be corrected, or that the Services are free of viruses or other harmful components. You are responsible for maintaining adequate security measures by accepting regular updates of the Services.
Security
We strive for the highest possible operational stability and implement security measures in line with applicable EU requirements, including the Radio Equipment Directive and the Cyber Resilience Act. This includes designing our Services with security by design principles, monitoring for vulnerabilities, and providing updates to address known security risks.
Disruptions and force majeure
We are not liable for programming errors, breakdowns, or operational disruptions, including those caused by factors beyond our control such as power outages, equipment failures, internet or telecommunication failures, natural disasters, government actions, or labour disputes. Frameo is also not liable for hacker attacks, malware, or viruses. In the case of breakdown or disturbances, we strive to restore normal operation as soon as possible. Frameo keeps an updated overview of the operational status of the Services here: https://status.frameo.com/.
Your use of the Services
Frameo is not liable for any claim or loss arising from product liability or third-party claims to the extent these originate from your use of the Services.
Exceptions
The above limitations shall not apply if the damages are the result of a deliberate act or gross negligence on the part of Frameo, or in cases of death or personal injury caused by Frameo's negligence. Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law.
Liability cap
Where Frameo's liability cannot be excluded under applicable law, it is limited to the greater of the fees actually paid by you to Frameo in the 12 months preceding the event giving rise to the claim, or EUR 25.
These Terms of Service and our Privacy Policy constitute the entire agreement between you and Frameo and supersede any prior agreements or understandings, whether written or oral.
If any provision of these terms and conditions is declared invalid or unenforceable under a certain jurisdiction's laws, the provisions of these terms and conditions shall remain in full force and effect in all other jurisdictions.
These Terms of Service and your use of our Services will be governed by and construed in accordance with Danish law, without giving effect to any principles of conflicts of law.
Any disputes between you and Frameo, which cannot be solved amicably, must be settled with the City Court in Aarhus, Denmark as the first instance. However, if you are a consumer residing in the EU, you may also bring claims in the courts of your country of residence, where this is required by mandatory consumer protection law.
If you are a consumer residing in the United Kingdom, you may also bring claims in the courts of your country of residence in accordance with applicable UK consumer protection law. UK residents may also contact the UK's Information Commissioner's Office (ICO) for complaints relating to personal data: https://ico.org.uk/make-a-complaint/
Automatic renewal
Your subscription will automatically renew at the end of each billing period at the then-current price unless you cancel before the renewal date. You will be charged through your chosen payment provider (Google Play or the App Store). To cancel, follow the cancellation instructions provided by your payment provider before the renewal date. We will notify you of any price changes before your next renewal date as described in the Payment and Cancellations section above.
Consumer protection
Nothing in these Terms limits any rights you may have under applicable US federal or state consumer protection laws.
If you are a consumer in Australia, nothing in these Terms excludes, restricts or modifies any consumer guarantee, right or remedy you have under the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010). To the extent permitted by the Australian Consumer Law, our liability for a failure to comply with a consumer guarantee is limited to re-supplying the Services or paying the cost of having the Services re-supplied.
Provisions relating to intellectual property, limitation of liability, governing law, dispute resolution, and any other provisions which by their nature should survive termination, shall survive termination of these Terms.
If you want to complain about your purchase from Frameo, you can file a complaint with the Danish Consumer Complaints Board, Toldboden 2, 8800 Viborg, via www.naevneneshus.dk. If you reside in another EU country than Denmark, you can complain to the European Commission's online complaint portal via www.ec.europa.eu/odr.
If you have any questions or concerns about these Terms of Service, you can contact us at:
Frameo A/S
Daugbjergvej 26B, 1.1
8000 Aarhus C, Denmark
[email protected]
Last updated: 14/08 - 2026